Apple will change parts of its app data consent rules for personalized advertising after Germany’s competition authority raises concerns, multiple outlets report. The regulator says Apple’s App Tracking Transparency (ATT) framework does not apply consent prompts evenly across apps.
According to the reports, Germany’s Federal Cartel Office found that Apple gives its own apps more favorable consent prompts than those shown to third-party developers. The issue centers on how users are asked for permission regarding app tracking and data use tied to advertising and personalization.
Outlets describe the regulator’s findings and Apple’s expected adjustments without detailing the exact technical changes. The core point across coverage is that regulatory scrutiny in Germany targets perceived differences in consent experiences between Apple-owned apps and apps from other developers, prompting Apple to revise its approach.
