Elizabeth Stein, founder of Purely Elizabeth, sells her granola and oatmeal brand to Ferrero in a deal reported by Forbes at roughly $800 million (one report) and $850 million (another report). The transaction values the company at a level that leaves Stein personally estimated to be worth about $400 million, according to the outlet.
The Forbes pieces describe how Stein began the business about 17 years ago, making muffin mix from her Upper West Side apartment to sell to clients. Both accounts connect her early-stage customer work to the brand’s later growth into mainstream packaged foods, culminating in the Ferrero acquisition. The main difference between the two versions of the reporting is the reported purchase price, which varies slightly between $800 million and $850 million, while the background and the overall outcome remain consistent.
Together, the articles frame the sale as a culmination of the company’s expansion from a small, home-based operation into a branded product portfolio in the health and nutrition category, with the Ferrero deal providing the reported exit value.
