Burger King says it is making a comeback of the Whopper by tapping a veteran chef associated with Popeyes’ viral sandwich. The company frames the move as part of renewed efforts to drive customer interest and improve the sandwich lineup.

The reporting notes that Burger King president comments that customers are returning “for the first time in a long time.” The articles attribute the perceived momentum to the new leadership in product development, while one outlet repeats the same phrasing about customer responses. Across the available sources, the emphasis is on the link between the chef hire and the Whopper’s renewed push, with limited additional detail on specific menu changes, locations, or timelines. Yahoo’s coverage is referenced but provides no added specifics in the provided extract.

Overall, the sources agree on the central claim: Burger King hires a veteran chef behind Popeyes’ viral sandwich and uses that decision to support a Whopper comeback.