A low-budget Chinese animated film, ‘Niu Lai,’ becomes an unexpected box-office hit in China as public attention and online buzz translate into strong ticket sales. Reports say the film, described as looking rough or cheaply produced, reaches major commercial milestones and enters the top tier of animated releases.
Both outlets link the film’s performance to its viral spread on social media, where it attracts widespread mockery and commentary. Euronews frames this as a transformation of online derision into mainstream demand, portraying the movie as a summer surprise. NDTV similarly highlights the commercial result, stating it ranks among China’s top-grossing animated films.
While the sources differ in emphasis—Euronews focuses more on the “disaster-level” and viral-phenomenon narrative, and NDTV focuses on box-office ranking—they agree on the core point: ‘Niu Lai’ succeeds commercially despite limited production resources.
