India’s adoption of Rich Communication Services (RCS) increases by 108%, according to Infobip, as businesses shift toward more interactive customer conversations.
The reports say finance and fintech account for 80% of RCS traffic in India, indicating that enterprise use is concentrated in sectors that rely heavily on customer communication. Both outlets frame the growth as part of a broader move away from basic messaging toward RCS capabilities such as richer, more engaging interactions within business messaging.
While the outlets focus on the same figures—108% growth and the 80% share attributed to finance and fintech—they present them in the context of enterprise adoption trends. Neither source provides additional detail on geographic coverage, timeframe, or specific enterprise deployments beyond the overall traffic and sector composition.
