Taco Bell is bringing back four discontinued menu items through a seasonal “Decades” throwback promotion focused on 2016. The items are available as part of the brand’s Decades #TBT menu, which is designed to let customers order familiar items from earlier years.
The promotion follows earlier rounds of throwbacks that covered other periods in Taco Bell history. Fast Company reports that this year’s 2016-inspired lineup includes the Naked Chicken Chalupa, Beefy Crunch Burrito, Meximelt, and Caramel Apple Empanada, each priced separately on the menu. The Beefy Crunch Burrito, in particular, is described as a fan favorite that drew significant public support, including a Change.org petition.
Across coverage, the common angle is the company’s nostalgia-driven approach. The outlets frame the initiative as part of a broader marketing effort that also uses themed collaborations and internet-era references to connect with customers’ memories of the mid-2010s. Details on specific collabs and promotional tie-ins appear in the Fast Company account, while The Oregonian highlights the return of the 2016-era items as a themed rerun from the brand’s past.
