Finance Minister Nirmala Sitharaman calls on banks, particularly state-run lenders, to modernize their approach to better reach younger customers, especially Gen Z. She frames the effort as making banking more accessible and appealing, encouraging banks to rethink how they engage users and deliver services.
Both outlets describe the push as a “cool” or “make banking cool” pitch aimed at improving customer acquisition and engagement among Gen Z. While the overall message is consistent, the articles differ mainly in wording and emphasis—one highlights a “cool” pitch for banks, while the other stresses that state-run banks should “crack the Gen Z code.” Neither article provides detailed figures or specific policy measures in the provided text, but both situate the remarks within a broader push for banks to adapt to changing customer preferences and competition in digital finance.
