OpenAI says it will start serving advertisements to people using ChatGPT across 31 European markets beginning August 24. The rollout expands the company’s ads offering beyond its earlier test in the United States.
The new European push follows OpenAI’s initial advertising rollout in the U.S., which began in February. Both outlets report that OpenAI is giving advertisers access to users in Europe starting late summer, using ChatGPT as the delivery platform. While coverage focuses mainly on the timing and market scope, the core details align: ads are scheduled to begin on August 24, and the program covers 31 European countries.
Taken together, the reports indicate a staged expansion of OpenAI’s ads business from the U.S. to Europe at the six-month mark since the U.S. launch. The articles do not provide additional information on pricing, targeting methods, or specific advertiser partners.
