John Lewis releases a top 10 list of Christmas toys for the coming season, naming items it says are among the must-haves this year. The retailer’s selection includes a Paddington doll’s house priced at around £300 and a “singing K-pop Demon Hunter” toy.
In its announcement, John Lewis emphasizes a preference for physical toys that encourage people to play together at home rather than screen-based entertainment. While both outlets focus on the same overall message and include the same headline items, they present it primarily as a seasonal “early Santa” reveal aimed at guiding shoppers toward popular products rather than as a broader analysis of toy trends.