Prime Video says it will invest more than US$2 billion in Latin American entertainment through 2030. Announced at a regional showcase in Mexico City, the plan covers 2027 to 2030 and includes expanded local “original” programming and live sports content, with the company stating the goal is to grow viewership and engagement.
The outlets describe the move as part of Prime Video’s effort to build in a region they characterize as among the fastest-growing for streaming globally. Variety and Forbes add that Prime Video is looking to more than double its local originals by 2030. Free Malaysia Today similarly reports that the company aims to double original productions and cites “extraordinary” momentum in the market.
While all sources agree on the overall size and direction of the investment, they differ slightly in emphasis. Variety highlights the 2027–2030 timeframe and the competitive landscape, noting Netflix’s leading position. Forbes underscores the doubling of local originals and the inclusion of live sports, while Free Malaysia Today focuses on increasing original production output.
