A Chinese animated film, “Niu Lai,” becomes a major box-office phenomenon after reportedly being made for about $200. Multiple outlets describe the movie as overcoming a weak or modest start at the box office and then building momentum through broader audience attention.
Reports say the film’s unusual animation style and storytelling spark discussion and help it spread beyond its initial reach. As its popularity grows, “Niu Lai” begins drawing viewers away from, or competing with, far larger releases, including major Hollywood titles such as “The Odyssey” and “Spider-Man: Brand New Day.”
Coverage centers on the scale of its profitability, with claims that it is now among the most profitable films in history. While some details vary—such as emphasis on its “viral” rise versus the role of a longer, expanding theatrical run—both accounts link the success to low production costs and a later surge in audience demand.
