“Vacation clubs” and timeshare ownership are growing, with outlets reporting strong uptake among younger travellers. The Age, Brisbane Times and The Sydney Morning Herald all cite figures showing Millennials and Gen Z make up a majority of the market, accounting for 58 per cent of all timeshare owners and 76 per cent of recent timeshare purchases.
Together, the sources describe this shift as part of a broader change in who buys and holds timeshare products, indicating that younger age groups are more active in acquiring memberships. While the articles focus on different framing—such as emphasis on popularity among young travellers versus overall market change—the core points are consistent: younger consumers dominate current ownership statistics and are responsible for most of the latest purchase activity.
None of the provided excerpts challenge or qualify these statistics, and there are no differences in the reported figures across outlets. Across all three, the headline message is that the timeshare and vacation club sector increasingly relies on Millennials and Gen Z for growth and new sales.
