Actor Akshay Kumar laughs after a journalist asks him about his Acer brand ambassadorship, with the question framed alongside a separate pan masala advertisement controversy. The exchange happens during an Acer promotional event after the company announces Akshay as its India brand ambassador on August 20, where the journalist remarks, “Sab kesar bech rahe hain, aur aap… Acer bech rahe hain?” Akshay reacts with laughter rather than a detailed answer, and the clip goes viral online.

The question references a wider dispute involving food-and-tobacco related promotions. Multiple reports say the controversy centers on advertisements featuring Shah Rukh Khan, Ajay Devgn, and Tiger Shroff for Vimal Pan Masala/Elaichi. According to reporting cited by outlets, Maharashtra’s Food and Drug Administration issues show-cause notices to the actors, alleging the ad could amount to indirect or surrogate promotion, which is prohibited in Maharashtra, and may be considered misleading under relevant food laws and regulations.

While one outlet focuses primarily on the humorous moment and its viral spread, another links the question directly to the ongoing regulator-led controversy involving other celebrities, providing the broader context for why the journalist asked the question at that event.