Apple is cutting more than 200 jobs across teams working on Siri and the Vision Pro headset, according to multiple reports citing Bloomberg. The cuts include roughly 100 roles tied to Vision Pro and about 100 roles tied to Siri and related software efforts.
Reports say Apple is largely shutting down a Vision Pro gaming unit and reducing staff in an immersive video team. Some outlets also report that immersive video production is expensive and has not been cost-effective due to limited usage of the headset. Apple tells employees it is realigning priorities based on customer use, and it plans to create new roles as part of the change.
Across the coverage, the differing emphasis is on which components of Vision Pro are most affected—gaming versus immersive video—and on how the company frames the Siri impact as part of an AI shift. Several outlets include Apple’s message that the company is overhauling teams to “evolve” its business, and that affected employees can apply for other positions. Apple also indicates that its work on Vision Pro and visionOS continues, even as certain internal content and feature teams are scaled back.
