Apple cuts 200+ jobs across Siri and Vision Pro teams amid AI and device focus shift

Recent layoffs of Apple employees working on the Vision Pro were broader than previously thought, Bloomberg's Mark Gurman reports. Last month, Gurman said that Apple cut around 100 jobs from the Vision Products Group, with those cuts centered on the headset's gaming and immersive video teams. Gurman now says the layoffs also reached Vision Pro staff across the rest of the company, including people working on device security, audio engineering, Siri integration, testing, and visionOS. The cuts follow the June departure of Paul Meade, the executive who ran Apple's Vision Pro and smart glasses division, who left Apple for OpenAI. Gurman reports that people inside the Vision Pro group have spent months lobbying new CEO John Ternus to stay the course on the platform even as sales continue to underwhelm. Colleagues who have discussed the headset with Ternus say he was skeptical of it from the start, seeing it as too bulky and too costly to reach a mass audience. Interestingly, since visionOS apparently runs on Apple's upcoming smart glasses, the wider layoffs impact software shared across both product lines rather than the headset alone. Ternus is still said to support Apple's smart glasses project, code named N50, which remain on track for launch next year, but Gurman says he would consider walking away from head worn devices as a category altogether if they never catch on with buyers. That willingness also could weigh on the overhauled Vision Pro successor, code named N224, which is not expected before the end of 2028.Related Roundup: Apple Vision ProTags: Bloomberg, Mark GurmanBuyer's Guide: Vision Pro (Neutral)Related Forum: Apple Vision ProThis article, "Apple's Vision Pro Layoffs Were Broader Than First Reported" first appeared on MacRumors.comDiscuss this article in our forums

Apple is laying off nearly 150 employees as it restructures to focus on artificial intelligence, the Los Angeles Times reported Thursday (Aug. 27). The job cuts are at Apple’s Cupertino headquarters and Sunnyvale offices, the report said. Many of the affected jobs are in software engineering and machine learning, specifically on teams working on Apple’s […] The post Apple Cuts 150 Siri and Vision Pro Jobs Amid Greater AI Focus appeared first on PYMNTS.com.

Apple's rare Bay Area layoffs hit Vision Pro and Siri teams amid AI shake-up

Apple is cutting jobs across its Vision Pro, Siri, and Intelligent Systems Experiences teams as it redirects resources toward new devices and artificial intelligence. Bloomberg’s Mark Gurman explains where the reductions are happening and how Apple is reshaping its Siri operation around new AI infrastructure. He also looks ahead to Apple’s foldable iPhone and why the device could prove particularly important in China. He joins Ed Ludlow on "Bloomberg Tech." (Source: Bloomberg)

The company is cutting jobs to turn its focus on other new devices and AI.

Apple is cutting more than 200 jobs as the tech giant sharpens its focus on AI and updates its Siri digital assistant. Roughly 100 of the eliminated positions are tied to the Vision Pro team. Another 100 hit groups working on Siri and the Intelligent Systems Experience team, the division focused on bringing generative AI...

Apple is largely shutting down a Vision Pro team focused on gaming for the headset and reducing the size of a unit responsible for producing the device's immersive video content.

Apple has decided to streamline its operations, resulting in layoffs of over two hundred employees from the Siri and Vision Pro divisions. The adjustments within the Vision Pro team involve reductions in gaming and immersive video content production as Apple shifts focus. Meanwhile, the Siri AI architecture undergoes a major overhaul, necessitating new skill sets, reflecting the company's strategic pivot towards smart glasses over its current headset model.

Apple has laid off employees in its Vision Pro and Siri teams as it shifts focus to smart glasses and next-gen AI tech.

IDC estimated Apple shipped just 45,000 Vision Pro headsets in the last quarter.

Apple is realigning some teams as it shifts its focus to new devices and artificial intelligence (AI), Bloomberg reported Friday (Aug. 21), citing unnamed sources. Amid this shift, Apple is cutting jobs across its teams responsible for the Siri digital assistant, the Vision Pro headset and the Intelligent Systems Experience organization that is responsible for some AI features […] The post Apple Cuts Vision Pro Roles to Focus on Smart Glasses Push appeared first on PYMNTS.com.

Apple is cutting more than 200 jobs as it shifts resources toward a rebuilt, AI-powered Siri and other future products. Roughly 100 positions are being eliminated from the Vision Pro organization, including much of its gaming team and some immersive-video staff. Another 100 cuts are hitting the Siri and software teams. Bloomberg reports: In a statement, Apple acknowledged that it was realigning some teams "to evolve our business to deliver the best experiences for our users." "While we will create new roles as part of this change, it will also impact a limited number of existing roles," the company said. "We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple." The Siri reshuffling is tied to an upcoming AI-infused version of the assistant, which is built on a new technical architecture. That shift requires a change in the necessary expertise, prompting the company to eliminate a small number of existing roles, reallocate resources and create new positions supporting the updated Siri. The changes to the Intelligent Systems Experience team reflect an effort to reorganize work on AI-powered capabilities. As more groups bring AI functions to apps, features and services, Apple is realigning teams to match priorities and accelerate development. The restructuring will eliminate some existing positions while creating new roles. Read more of this story at Slashdot.

Apple has admitted that some roles are being impacted as it shifts its focus away from certain initiatives.

Macworld According to a report by Bloomberg, Apple is laying off and “realigning” several employees in multiple departments in order to “focus on new devices and artificial intelligence.” About 200 employees are affected. The Vision Pro team has eliminated 100 jobs, with most of the cuts happening in teams focused on gaming and immersive video, according to the report. Bloomberg says employees were told that the changes are being made to better address how the Vision Pro is being used by its customers. Immersive video, in particular, is an expensive endeavor that has “strained the business given the limited number of active Vision Pro users.” The other 100 eliminated jobs were from the Siri and software teams. With the shift from Siri as a voice-activated interface to the new Siri AI, Apple needs to redefine the Siri team with “a change in the necessary expertise.” Apple is also reorganizing its Intelligent Systems Experience team to focus its efforts on AI. In response to the report, Apple released the following statement to Bloomberg: While we will create new roles as part of this change, it will also impact a limited number of existing roles. We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple. Apple statement released to Bloomberg While job cuts are never a good sign, no one would be surprised by Apple’s reasoning behind them. The Vision Pro was released over two years ago (with an M5 update in October 2025), and if it has made an impact, it’s in specific niche markets–it has not made an impression with the general public. Reports have said that Apple shifted its focus from developing a low-cost Vision Pro headset to smart glasses that would compete with the likes of Meta. The only thing surprising about the layoffs with the Siri team is that they didn’t happen sooner. Siri AI has been in development for quite some time now, so a reorganization seems to be part of the process.

Apple is laying off staff on the Siri and the Vision Pro teams, according to Bloomberg. The cuts include "largely shutting down" a Vision Pro gaming team and "reducing the size" of the team that makes Vision Pro immersive content, the publication says. More than 200 jobs were cut. Apple said in a statement to […]

Apple is cutting jobs across multiple teams, according to a new Bloomberg report. All told, the company has cut more than 200 jobs across teams working on Vision Pro, Siri, and software engineering.

Apple is cutting more than 200 jobs, roughly 100 from the Vision Pro organisation and 100 from Siri and software teams, largely shutting the headset’s gaming unit. The company says it is realigning teams and will create new roles. Apple is cutting more than 200 jobs across the teams that build Siri and the Vision […] This story continues at The Next Web

In addition to cutting dozens of Vision Pro employees who worked on features like immersive video and gaming, Apple is laying off people who worked on Siri and AI, reports Bloomberg. Apple is "largely shutting down" the Vision Pro team focused on gaming, and it is paring down the team that makes immersive video content. Approximately 100 employees who were part of the Vision Products Group have been laid off, with Apple also cutting 100 people from its ‌Siri‌ and software groups. Vision Pro employees were told Apple is realigning its priorities based on how customers are using the device, suggesting immersive video has not worked out. Bloomberg says the immersive videos Apple produces can cost millions of dollars to film, and it has not been cost-effective because so few people actively use the device. Apple plans to make a smaller number of videos in-house and rely on third-party 3D content. On the ‌Siri‌ team, Apple is creating new positions for the shift to ‌Siri‌ AI and prioritizing work on AI features. The company told Bloomberg that it is overhauling some of its teams to "evolve" its business and deliver a better experience for customers. Affected employees will be able to apply for other positions at Apple. While we will create new roles as part of this change, it will also impact a limited number of existing roles. We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple. Despite the cuts to the Vision Products Group, employees were told that the Vision Pro and visionOS operating system are not being eliminated. Apple continues to work on AI smart glasses expected in 2027, but that device will not support 3D gaming or video.Related Roundup: Apple Vision ProTag: SiriBuyer's Guide: Vision Pro (Neutral)Related Forum: Apple Vision ProThis article, "Apple Guts Vision Pro Gaming and Immersive Video Teams, Trims Siri Staff" first appeared on MacRumors.comDiscuss this article in our forums

Apple Inc. is cutting jobs across teams responsible for the Siri digital assistant and the Vision Pro headset, part of an effort to focus on new devices and artificial intelligence.