The Board of Control for Cricket in India (BCCI) has not yet secured a title sponsor for India’s home-match cricket, according to a report. The league’s home-match sponsorship rights are tied to a deal reportedly priced at Rs 4.75 crore, but buyers have shown limited interest.
The report attributes the lack of takers to the pricing, describing the asking amount as steep and reducing the appeal of the rights. While BCCI has moved toward a new sponsor arrangement, the sponsor hunt is still ongoing, and no company has been confirmed.
Across the coverage, the core theme remains the same: despite BCCI seeking a home-match title sponsor, interest from potential bidders is low, with the cost of the rights emerging as the primary reason. The outlets do not present alternative figures or confirmed buyer negotiations, focusing instead on the market’s response to the proposed deal terms.
