Good Good Golf, the title sponsor of a PGA Tour event this fall, posts a Callaway Golf video advertising a driver but later deletes it after criticism that it depicts violence against women. The short clip shows a man shoving a woman to the ground as she reaches for his new driver, followed by the line “Do not touch my new driver.” The accounts remove the content late Friday, though excerpts continue circulating on social media.
Both outlets report that the video is taken down by Good Good and Callaway after public backlash. Fox News adds that Good Good issues more than one apology statement, described as contradictory, while the Yahoo Sports report focuses on the timing and the sequence of removal following criticism. The PGA Tour and Callaway respond with statements related to the incident, according to Fox News, while Yahoo Sports emphasizes that the ad’s characters are specifically tied to Good Good co-founders and the individuals shown in the clip.
