Kriti Sanon’s Raksha Bandhan-themed jewelry advertisement is drawing mixed reactions online, with some social media users questioning the “modern” look and styling used in the campaign. Both outlets report that the ad has sparked debate, and that Sanon has not responded to the criticism as of the reports.
The discussion centers on whether the festive presentation aligns with traditional expectations. Times of India notes that viewers questioned the outfit and referenced ritual imagery associated with Raksha Bandhan, while NDTV describes varied reactions from social media users without detailing specific objections. Both sources also mention elements of the ad beyond fashion, including a dog appearing during the Raksha Bandhan ritual segment.
While the coverage differs in emphasis—Times of India highlights specific comments about festive customs and styling—both agree that the advertisement continues to receive online scrutiny and that Sanon’s film slate includes upcoming releases.
