Fraudsters using impersonation scams cause average losses of about £3,516 per victim over the past year, according to the latest figures cited by the outlets. This represents an increase of around 10% compared with the previous year.
The reporting focuses on the scale of financial harm from impersonation tactics, where scammers present themselves as a trusted person or organisation to trick victims into sending money or sharing information. The Daily Mail frames the change as a rise in both the average amount lost and the overall trend over time. The available sources provided here repeat the same key statistic and do not offer additional context such as which specific impersonation methods are used most often, where incidents are concentrated, or what enforcement or guidance is being issued.
Overall, the shared picture is that impersonation scams are taking larger average sums from victims year-on-year, based on the figures referenced.
