Woolworths is lowering prices on more products as part of its “Lower Shelf Price” campaign, just days before it releases its full-year financial results. Both outlets report the company has reduced prices on an additional 105 products.
The announcements are framed as part of Woolworths’ broader cost-cutting and affordability push aimed at improving value for customers. With the price cuts occurring in the lead-up to the upcoming results, outlets also link the timing to the company’s imminent reporting on performance.
While the reports focus on the number of products reduced in this latest round, they do not provide detailed information on which specific items are included, the magnitude of the price changes, or the full scope of the campaign beyond the latest figure. The consistent theme across sources is the continued pace of price cuts tied to the campaign and the proximity of the financial results.