Saint Laurent chief executive Cédric Charbit says luxury brands need to do more to win back and retain aspirational customers as demand remains weaker across the sector. Speaking at the Financial Times’ Business of Luxury summit in Puglia, Italy, Charbit acknowledges that Saint Laurent has not done enough to keep some customer groups. He says the brand’s recent approach has placed strong emphasis on its wealthiest clients, while aspirational shoppers have “fallen through the cracks” during the current luxury market slowdown. Charbit’s comments reflect a broader industry challenge: luxury firms are trying to manage reduced consumer appetite while balancing premium positioning with the need to maintain a wider customer base. The CEO frames the issue as one of retention and engagement rather than product alone, pointing to the need for brands to rethink how they serve and retain customers who aspire to buy luxury but may be less consistent spenders. Overall, the remarks indicate Saint Laurent is reassessing its customer strategy amid ongoing market pressure.