New research interviews about 1,000 One Nation voters about why they support Pauline Hanson and what would need to change for them to vote for Australia’s major parties. The study finds that around half of Hanson’s newer support base may be persuaded to return to major-party candidates if their concerns are addressed.
Across the coverage, the key issue identified by respondents is high migration. The outlets report that respondents link their vote to beliefs and worries about immigration levels, suggesting that policy and messaging changes on migration could be decisive for some voters. The research also points to the distinction between Hanson’s long-standing supporters and a “large, new” cohort, with switch potential concentrated in the latter group.
While all outlets present the same core finding, they focus on different framing: the Brisbane Times, The Age, and the Sydney Morning Herald all highlight the survey size and the conditional nature of voter support. None of the reports describe an immediate change in voting intentions, but they collectively suggest that tackling migration concerns is the most commonly cited factor that could reduce support for One Nation.