Target apologizes and removes a Halloween costume after receiving backlash over alleged racist imagery. The dispute centers on a kids’ clown costume that critics said resembled blackface caricatures and imagery associated with minstrel shows.
According to reports, the costume was sold under the name “Kids’ Glows Under Blacklight Circus Clown Halloween Costume.” Photos used in marketing show a Black child model wearing a bright orange and black outfit, with black gloves and a mask featuring a wide, toothy smile. Critics argued that the pose and the costume’s design elements echoed racist depictions historically used in minstrel entertainment.
In response to criticism shared on social media, Target says it pulled the item from sale and issued an apology. News coverage notes that the controversy follows Target’s decision to address public concerns about the product’s presentation, with outlets focusing on the specific visual features that triggered accusations and Target’s subsequent removal and apology.