Emami Group says it has ended its investor and management role in East Bengal Football Club by transferring all its shares and associated voting rights back to the club. The group says it will continue its relationship with East Bengal as the club’s sponsor, supporting its sporting ambitions while stepping away from ownership-linked control.

The move follows the period in which Emami held a majority stake under an investment arrangement that began in 2022. During Emami’s ownership period, East Bengal experienced a revival that included major domestic and regional successes. Outlets also note that the club’s on-field achievements during this time are closely tied to the investor structure, after which Emami and East Bengal were widely expected to separate as investors.

While outlets agree on the core change—share transfer and continued sponsorship—coverage varies in emphasis. Some highlight the governance shift (investor role ending) while others focus on the continuation of Emami’s brand support for the club going forward.