A $39 Kmart device intended to help with breastfeeding goes viral online, leading to warnings about how it is used. Multiple outlets report that the product is marketed for supporting mothers who have trouble breastfeeding, but some viewers share and discuss it for a different reason, focusing on the device’s buzzing or vibration.
While the outlets draw attention to the viral posts, they describe the core issue as a mismatch between the product’s purpose and the way it is being interpreted online. The warnings emphasize that the device is designed for a specific breastfeeding-related function and should be used as intended, rather than in ways implied by viral content. The coverage also highlights that the device’s noticeable buzzing feature is drawing attention, even though it is part of its operation.
Overall, the reports align on the product’s price point, its original breastfeeding support purpose, and the fact that social media interest has triggered public caution about proper use and understanding of what the device does.
