Wipro Consumer Care enters India’s pet food market with the launch of a new brand, Snuggles. The company says the move is driven by evolving “pet parenting” trends and demand for nutrition tailored to different life stages and needs.
Outlets report that Snuggles is Wipro Consumer Care’s first step toward building a presence in a fast-growing sector. The pet food market is described as valued at about ₹5,500 crore, expanding at roughly 10–12% annually. The Hindu adds that Wipro Consumer Care plans to invest ₹150 crore and targets positioning Snuggles among the country’s top three pet food brands. Other coverage frames the launch primarily as an initial foray into the market and emphasizes its growth outlook and consumer demand for higher-quality, specialized products.
Across reports, the investment plans, market size, and growth rate are presented as the core context for the launch, while the company’s stated rationale centers on shifting consumer preferences for stage- and need-specific pet nutrition.
