Ukrainian President Volodymyr Zelenskyy is captured on video cuddling a three-month-old American pit bull terrier named Freya, a clip outlets describe as part of Ukraine’s broader effort to shape wartime public messaging.

According to reporting, the video shows Zelenskyy cooing and holding the puppy, adding a softer, personal moment to the kinds of images and narratives Ukraine has increasingly used during the war. The sources frame the release as another “volley” in a visual and information contest with Russia.

While all accounts center on the same incident and describe it in similar terms, the outlets emphasize different context: some focus on the contrast between intimate, domestic imagery and wartime content, while others highlight the larger strategic theme of competing narratives and visuals during the conflict.