Good Good Golf is no longer a title sponsor of an upcoming PGA Tour event and has also ended its sponsorship with Callaway, according to multiple outlets. The changes follow controversy over a video promoting a new Callaway driver that shows a man shoving a woman to the ground.
Earlier in the process, PGA Tour chief executive Brian Rolapp said the PGA was re-evaluating Good Good’s sponsorship of a tournament in Austin, Texas, set to begin in November, describing the situation as “fluid.” CBS Sports reports the PGA Tour removes ties alongside other organizations responding to backlash. Other outlets note Good Good’s decision, citing its statement that it made the move after discussion with the PGA Tour and reflection.
While outlets differ on emphasis—some focus on Good Good stepping away from the PGA Tour event and others on the Callaway sponsorship ending—the overall account is consistent: the PGA Tour and major commercial partners move away from Good Good after the Callaway-related video controversy. Good Good’s withdrawal affects the Fall FedEx Cup event and its promotional relationships linked to Callaway.
