Greene King has agreed to sell its Old Speckled Hen ale brands to the Spanish brewer that owns the Estrella lager brand, according to multiple reports. The buyer is Damm, based in Barcelona. The deal covers Old Speckled Hen ale products including the non-alcoholic and “golden” variants. The brands’ production is set to be transferred to Damm’s recently built brewery site in Bedford. Reports also describe a transition period during which production moves from Greene King’s operations to the buyer’s Bedford facility. The sale is presented as part of a broader pattern of overseas interest in British beer brands, with foreign brewers acquiring well-known labels. The reports focus on the change of ownership and where production will take place, rather than detailing financial terms or timing beyond the existence of the transition period.
Greene King agrees to sell Old Speckled Hen brands to Spanish brewer Damm
Greene King has agreed to sell its Old Speckled Hen ale brands to the Spanish brewer that owns the Estrella lager brand, according to multiple reports. The buyer is Damm, based in Barcelona. The deal...
- Greene King agrees to sell Old Speckled Hen brands to Spanish brewer Damm.
- Damm is the Spanish owner of Estrella lager.
- The deal includes Old Speckled Hen ale versions, including non-alcoholic and golden variants.
- Production is planned to be transferred to Damm’s newly built brewery site in Bedford.
- The transfer happens over a transition period.
Old Speckled Hen is set to fall into Spanish hands as owner Greene King moves away from selling its beers in shops and supermarkets.
3 months agoThe owner of Estrella is to buy the brands and transfer production to its recently built brewery site in Bedford over a transition period.
3 months agoPub owner’s sale to Barcelona-based brewer Damm is latest takeover of a British beer by an overseas buyerBusiness live – latest updatesPub chain Greene King has agreed to sell its Old Speckled Hen ale brands to the Spanish owner of Estrella lager, making it the latest in a series of British beers to be snapped up by overseas buyers.Barcelona-based brewer Damm has agreed to buy Old Speckled Hen brands, including its non-alcoholic and golden ale versions. Continue reading...
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