The UK Financial Conduct Authority (FCA) reports that some young investors trust artificial intelligence (AI) more than messages they see on television or hear from celebrities when deciding where to put their money.
According to the FCA research, AI is perceived as a more reliable source of investment information than traditional mass media or influencer-driven endorsements among younger people. The findings are presented as part of the regulator’s assessment of how different information sources affect investor confidence and decision-making.
While the core message is consistent across the available reports—that AI is trusted more than TV or celebrity communications—the coverage focuses primarily on the comparison itself rather than on broader detail such as the size of the sample, the methodology, or whether this trust translates into specific investment behaviours.
