Xbox CEO Asha Sharma says the next generation of consoles must prioritize affordability as hardware component costs rise. Speaking about upcoming systems, she argues that rising prices make it essential to improve cost efficiency, including through engineering changes and pricing strategies.
Both outlets report that Sharma frames the issue as an industry-wide challenge rather than a problem Microsoft alone can solve. While acknowledging increased pressure on console pricing, she also highlights “more choice” for buyers. Times of India adds that Xbox is pursuing a disc-to-digital initiative intended to help protect the value of physical game collections, aiming to give players options in a market that increasingly emphasizes digital-only formats. Eurogamer focuses more on Sharma’s call for broader industry innovation in affordability and efficiency.
Overall, the coverage converges on Sharma’s view that cost pressures require practical design and pricing approaches and that consumers should be offered additional flexibility as next-gen hardware arrives.
