Actress Kriti Sanon faces backlash over the outfit shown in a Raksha Bandhan advertisement for jewellery brand GIVA, with criticism focusing on what some users describe as an inappropriate neckline for the festival. Social media debate also drew commentary from other public figures, including remarks about cultural suitability.
Kriti defends her attire, saying traditions are not fixed to specific clothing and pointing to how ethnic fashion has evolved. Multiple outlets report that she questions why women are repeatedly told what they should or should not wear, framing the issue around personal choice in fashion.
Madhu Chopra, Priyanka Chopra’s mother, weighs in with comments made during an event in Mumbai on August 28. She says personal choice is acceptable (“my body, my choice”), but argues that a “boundary” and respect for others’ values matter, adding that perceptions differ and the look is not “normal” in her view. She also links aesthetics to how an outfit is judged. Separately, GIVA removes the ad from its social media handles amid the controversy, saying it respects Indian culture and did not intend to hurt sentiments.
