Trader Joe’s addresses a long-running rumor that its checkout staff are trained to “flirt” with customers, according to separate reports. Fox News says the company’s CEO characterizes the idea as a misinterpretation of Trader Joe’s well-known culture of friendliness. The CEO states employees are not trained to do anything flirtatious during checkout interactions.

The New York Post similarly reports that workers push back on the rumor, describing the store’s approach as unusually warm but not romantic or goal-driven. The reporting emphasizes that employees may be verbally engaging at checkout—such as greeting customers, chatting, and asking how they are—but that these behaviors are presented as normal for Trader Joe’s rather than as flirtation.

Both outlets frame the issue as confusion between casual, enthusiastic customer service and perceived romantic intent. The company does not indicate any policy change, focusing instead on clarifying how staff interactions are intended to be interpreted.