Sydney’s Qudos Bank Arena is set to change its name under a five-year naming rights agreement with Afterpay, according to reporting from The West Australian and Billboard. Both outlets describe the deal as a major identity change for one of Australia’s most recognisable entertainment venues. Billboard adds that Afterpay’s branding is positioned not only as a naming arrangement but also as part of an end-to-end payment experience for fans across the venue. The specific start date and financial terms are not detailed in the provided excerpts. The agreement is described as the first of its kind for a major entertainment venue in Australia to offer payment flexibility throughout the fan journey, linking the arena’s new branding to how attendees pay for activities at the venue. The renaming reflects a shift in sponsorship and venue branding ahead of the contract period, with the arena operating under the Afterpay Arena name for the duration of the five-year deal.