Chelsea agrees a front-of-shirt sponsorship deal with Circle, featuring Circle’s USDC cryptocurrency on the club’s shirts. The sponsorship is displayed prominently on Chelsea’s front-of-shirt design across its men’s, women’s and academy teams starting this season.
The outlets align on the core details: USDC is the sponsored cryptocurrency brand, the partnership is for front-of-shirt placement, and it spans Chelsea’s multiple squads. The Block and Channel NewsAsia present the same announcement from different perspectives, with The Block focusing specifically on the shirt branding rollout across teams, while Channel NewsAsia frames the news around the sponsorship being brought “on board” as Chelsea’s front-of-shirt sponsor.
Neither source provides additional terms such as contract length, financial value, or any regulatory or commercial conditions. The reporting mainly confirms what is changing on the kits and when the branding starts.
