Plex is increasing the cost of its Lifetime Pass, with some reporting that the new price is roughly a tripling of the previous option. Ars Technica and How-To Geek both describe the change as a significant price hike and note that Plex has been considering removing Lifetime Passes altogether. The reporting indicates Plex is offering an “act now” path that lets existing Lifetime Pass pricing remain available for a limited time, while also suggesting that the option may not continue in the same form later. How-To Geek characterizes the change as a clear ultimatum: users can purchase at the current lifetime price before the increase, or they may lose the ability to buy the Lifetime Pass at that level. Ars Technica similarly frames the move as an attempt to pressure users into choosing the existing Lifetime Pass price rather than switching to a different ongoing subscription.
Both outlets agree the company is signaling that Lifetime Passes may be reduced or removed going forward, and the price increase is tied to that possibility.
