Amazon is asking some third-party sellers in the United States that use its fulfilment services to bid for access to faster, sub-same-day delivery options. The move is part of an expansion of the retailer’s “sub-Same Day” programme, which aims to give sellers opportunities to offer quicker shipping to customers.
Both outlets describe a model where sellers can improve their delivery speed by paying or bidding for placement or access, rather than all sellers automatically getting the fastest service. The stated goal is to help sellers boost sales by making their listings more competitive through faster delivery.
While the reporting focuses on the same core initiative—bids and faster shipping through the sub-Same Day programme—the outlets differ mainly in phrasing. One source emphasizes the request to “pay up” and frames it around expanding the service, while the other highlights the instruction to sellers to secure faster package delivery through bidding.
