Google is introducing a new “Universal Cart” shopping feature that uses Gemini AI to help users find deals, track items, and get proactive assistance while shopping across the web. According to reporting from multiple outlets, the feature is designed to work beyond a single retailer by allowing shoppers to gather products from different sites into one cart experience. The cart integrates with Google services such as Gmail and YouTube and is also described as using the Universal Commerce Protocol.
The sources say Gemini plays a central role by supporting tasks like identifying relevant promotions and providing smart recommendations during checkout. In addition, the system includes deal tracking functionality, intended to monitor pricing or availability and notify users about changes such as restocks. Overall, the announcements position Universal Cart as a checkout-oriented tool that combines cross-web product collection with AI-driven help, aiming to streamline how users compare options and manage purchases online.
