GIVA has withdrawn a Rakshabandhan advertisement featuring actor Kriti Sanon, according to the brand. Founder Ishendra Agarwal says the company prioritizes the safety of its employees and stores. He adds that the company’s belief in the campaign’s intent remains unchanged despite the decision to pull the ad.
The reports focus on GIVA’s explanation for the withdrawal rather than providing additional details about the specific circumstances that led to it. Across the coverage, the emphasis is on operational and safety considerations connected to running promotions, not on a change in the stated purpose of the Rakshabandhan campaign.
While the outlets agree on the core point that the ad is withdrawn and that safety concerns are cited, they present the rationale through slightly different wording. Both accounts attribute the decision to GIVA’s commitment to protecting personnel and retail operations, and neither source indicates that the campaign’s underlying message is being reconsidered.
