Meta faces an ongoing flood of scam advertisements on Facebook, according to a consumer watchdog cited by The West Australian and PerthNow. Both reports describe a continuing “celeb bait” pattern—ads that lure users with celebrity-style promotions and lead to scams.
The outlets say the watchdog alleges Meta has a “playbook” intended to reduce regulatory scrutiny. While the reports do not detail a specific new enforcement action in Australia within the provided text, they portray regulators and consumer advocates as still concerned about how Meta responds to scam ads and the persistence of the problem on its platforms.
Together, the articles frame the issue as unresolved, with no clear end in sight to the battle against misleading or fraudulent advertising. The two sources align on the central points: the existence of recurring scam-ad activity on Facebook and claims that Meta’s approach is designed to manage oversight by regulators.
