The UK Advertising Standards Authority (ASA) rules that a company advertising self-swab kits for rape victims “misled” the public, according to reports from multiple outlets. The ASA’s decision concerns marketing claims made by the firm, Enough, about how and when people might use the self-swab tests, including statements that could be interpreted as increasing the likelihood of a person being sexually assaulted. The watchdog found aspects of the advertising were not substantiated and that the messaging was misleading for consumers. One reported issue is the company’s comparison of risk levels, which the ASA said was wrong in telling women they were more likely to get raped than to get cancer. Other coverage also describes the ruling as relating to potential use of the kits in legal or trial contexts, where audiences could reasonably understand the product claims to imply particular outcomes or suitability. The outlets agree the ASA’s finding is based on the wording and implications of the company’s advertisements, and that the regulator concluded the public could have been misled by the campaign.
Rape self-swab kit firm ‘misled the public’, UK advertising watchdog rules
The UK Advertising Standards Authority (ASA) rules that a company advertising self-swab kits for rape victims “misled” the public, according to reports from multiple outlets. The ASA’s decision concer...
- The UK Advertising Standards Authority (ASA) rules that Enough’s advertisements mislead the public.
- ASA action relates to marketing claims about self-swab kits for rape victims.
- The ASA says the advertising included an incorrect risk comparison, telling women they were more likely to be raped than get cancer.
- Reporting indicates the ASA’s concerns also cover how the kits could be understood as being used, including in connection with trials.
- The ruling is reported as a breach of advertising standards due to misleading or unsubstantiated claims.
A company that claims to make self-swab kits for rape victims has been found to have misled the public.
3 months agoThe Advertising Standards Authority said Enough was wrong to tell women they were more likely to get raped than get cancer
3 months agoThe Advertising Standards Authority said Enough was wrong to tell women they were more likely to get raped than get cancer
3 months ago
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