The Chicago Cubs announce a new scripted romance-comedy series, “Nine Innings to Love,” set to debut on the team’s TikTok account. The series is scheduled to launch on Sept. 4 and follows a couple who meet and develop a relationship around the experience of attending Cubs games.

Variety and Forbes both describe the project as a TikTok-produced rom-com tied to the Cubs fan culture. Variety adds that the show draws on the real-world phenomenon of fans “stealing hearts” and highlights the team’s broader push into content creation beyond games. Forbes focuses on the basic premise and the series length, describing it as a 17-episode production made by the Cubs’ production company.

While the outlets emphasize different aspects—Variety’s framing around fan-driven romance and content strategy versus Forbes’s emphasis on the premise and format—they agree on the core details: the title, TikTok release, Sept. 4 launch date, and Cubs-branded production.