Reliance Consumer Products launches ice cream brand Bombay Creamery

New Delhi, Sep 1: Reliance Consumer Products Ltd (RCPL) on Tuesday announced to enter the ice cream market with the brand Bombay Creamery.This will be backed by RCPL's national distribution infrastructure, retail scale and consumer insights, said a statement from RCPL.The FMCG arm of Reliance Industries Ltd (RIL) has claimed that the Bombay Creamery portfolio is made with real dairy cream.Commenting on the development, RCPL Director T Krishnakumar said, “We built Bombay Creamery around one simple idea that dairy should not need shortcuts. RCPL is not just entering the ice cream category – we're committing to it. Made with real dairy cream, Bombay Creamery guarantees the promise of the genuine taste of real ice cream every single time, at a price every Indian family can afford.”Petrol, Diesel Export Duties Raised As Centre Revises Windfall Tax Rates For FortnightBombay Creamery enters marketThe Bombay Creamery ice cream range includes an array of real ice creams across popular formats such as cones, cups, tubs, bars and sticks, with prices starting at Rs 10.Starting with Western India, Bombay Creamery products will soon be rolled out pan-India.Also Watch: Ice cream market growthThe Indian Ice Cream market, valued at approximately Rs 24,350 crore (USD 2.98 billion) to Rs 31,276 crore in 2025, the market is expected to exhibit double-digit growth with a CAGR of over 11 to 14 per cent, reaching up to Rs 63,941 crore by 2034, according to an IBEF report.It is dominated by players such as Amul, which has around 40 per cent market share, followed by Unilever-controlled Kwality Walls and Vadilal.Havmor, now owned by South Korean confectionery major Lotte, commands 9 per cent market share, followed by Mother Dairy with 6 per cent, according to some reports.Besides, companies such as Arun Ice Cream, Cream Bell, Naturals, and Baskin Robbins also compete in the higher-price segment.(Except for the headline, this article has not been edited by FPJ's editorial team and is auto-generated from an agency feed.)

Bombay Creamery will be backed by RCPL's national distribution infrastructure, retail scale and consumer insights

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), on Monday announced its entry into the ice cream category with the launch of a new brand, Bombay Creamery, the company said in a statement.The company said Bombay Creamery is made with authentic dairy ingredients and positioned itself as India's first accessible premium dairy brand.Also read: Magnum plans three more factories to cash in on India's ice cream crazeRCPL said the launch is backed by its national distribution infrastructure, retail scale and consumer insights, and signals a long-term commitment to the category. The company said the portfolio is built on the promise of authentic dairy ingredients and a consistent quality experience, in line with its stated positioning of "Global Quality at Affordable Price."T Krishnakumar, Director, Reliance Consumer Products Limited, said the brand was built around the idea that dairy should not need shortcuts."We built Bombay Creamery around one simple idea that dairy shouldn't need shortcuts. RCPL is not just entering the ice cream category, we're committing to it. Made with real dairy cream, Bombay Creamery guarantees the promise of genuine taste of a real ice cream every single time, at a price every Indian family can afford," Krishnakumar said.The Bombay Creamery range includes ice creams across formats such as cones, cups, tubs, bars and sticks, with prices starting at Rs 10, the company said. The brand will be available immediately in western India, with a pan-India rollout to follow, RCPL added.The launch marks RCPL's formal entry into India's ice cream market, a segment it has been reported to be exploring since 2023, when the company was said to be in talks with a Gujarat-based manufacturer for a brand tentatively named Independence.Also read: Unilever ice cream unit seeks to tap big India opportunity amid a turnaround modeRCPL has previously entered other beverage and FMCG categories through brands such as Campa, its cola brand, as part of its broader consumer products push under RIL.Separately, Vantara, the wildlife conservation initiative under Reliance Foundation led by Anant Ambani, launched its own ice cream brand, Vantara Creamery, in Mumbai in May 2026.Vantara Creamery operates as a distinct, luxury-positioned venture and is not part of RCPL's FMCG portfolio.