Apple’s CEO transition proceeds as Tim Cook hands over the role to John Ternus, following a 15-year tenure that made Apple a larger and more established global company. Bloomberg reports that Apple shares rise by roughly 2,300% during Cook’s time as CEO, and that the period substantially increases Apple’s market value.
Bloomberg says Cook took over after the close of trading on Aug. 24, 2011, inheriting a company with a market capitalization of under $350 billion. During his leadership, Apple grows into a business valued at about $4.6 trillion, expanding beyond iPhone hardware into areas such as wearables, AirPods, and financial services. The stock performance figures vary by outlet: 9to5Mac cites an approximately 2,275% stock gain (and 2,736% total return including dividends) while Bloomberg references gains around 2,258% to roughly 2,300%.
Bloomberg also frames the handover in the context of shifting investor expectations, including how Apple’s share performance relates to broader AI market trends. 9to5Mac discusses the implication that Cook’s results set a high benchmark, while suggesting the new CEO does not necessarily need to replicate Cook’s approach.
