Kraftshala says it has become one of India’s larger marketing B-school programs, reporting more than 1,000 placements within 14 months. The institute also states it has recorded a highest reported compensation of INR 16 lakh (CTC).

The reporting across outlets focuses on the scale and speed of its placement outcomes. Both sources emphasize the same headline figures—1,000-plus placements in a 14-month period and a top CTC figure of INR 16 lakh—presenting them as evidence of market demand for marketing education from Kraftshala. However, the coverage centers on the institute’s performance claims rather than independent verification or broader comparative metrics against other B-schools.

Overall, the different outlets align on the core placement and compensation numbers, with the emphasis placed on program outcomes rather than curriculum, accreditation, or student selection criteria.