The BBC is ending its long-running winter sports programme Ski Sunday after nearly 50 years on air. Multiple outlets report the show’s final transmission is being scheduled and that it will no longer be part of the broadcaster’s lineup.

Ski Sunday first aired in 1978 and has been a fixture of Sunday afternoon television for many years, with its theme tune widely recognized by viewers. Outlets describe it as a long-standing BBC staple and note that it has provided coverage of winter sports throughout its run.

Regarding why it is being dropped, reporting highlights the BBC’s broader cost-cutting and concerns about changing audiences. One outlet also says the decision comes amid wider criticism of the BBC’s approach to sports rights and coverage, with some questioning the direction of its sports programming. Other coverage focuses more simply on the end of the programme and its longevity.