Sonos introduces the Beam Ultra soundbar ($699) and the Ace Ultra headphones ($449). The company also debuts “Sonos 27,” a rebrand of its audio platform, positioning the lineup around new AI features and assistant support.
Bloomberg and AppleInsider both describe Sonos opening its platform to AI assistants, including ChatGPT for music-related controls. Bloomberg frames the move as part of Sonos’ effort to shift from being viewed primarily as a speaker brand to a broader audio and AI platform. AppleInsider adds that the update includes optional AI voice controls inside Sonos 27 and support for external assistants through “Sonos 27mcp.”
AppleInsider further specifies rollout timing: Sonos 27 early access begins September 8, with headphone linking arriving as an opt-in early access feature on September 29. Across the reports, the shared focus is on the new hardware paired with an expanded AI assistant integration for user control.
