EU antitrust regulators are questioning publishers about how Google’s AI features and related choices affect their content, focusing on an “AI opt-out” option for publishers.

Google says it introduced the opt-out in June, allowing publishers to restrict whether their content can be used for certain AI-powered search experiences. The move follows regulatory scrutiny in the UK, where regulators have required Google to allow content restrictions.

Different outlets describe the development from complementary angles. Channel NewsAsia frames the issue as part of EU antitrust regulators’ engagement with publishers, while The Express Tribune highlights the timeline and the UK regulatory prompt behind Google enabling the opt-out. Both accounts point to ongoing oversight of how major platforms use publisher content in AI-enhanced search tools, and to the practical implications for media organisations deciding whether and how to control that usage.