A Regal theater promotion for the upcoming “Resident Evil” movie includes an organ-transport-themed popcorn bucket designed to look like a transplant bag. Regal’s social media posts show the bucket’s appearance, with the marketing positioning it as a branded item for fans attending the film.
Coverage also notes a disclaimer on the packaging indicating the bucket does not include a beating heart, despite the visual theme used in promotional materials. One outlet describes the design as “gross” but aligned with the movie’s horror marketing. The popcorn-bucket item is tied to the film’s theatrical run and comes as marketing materials continue to roll out.
The reports place the promotion in the broader context of the movie’s release schedule. Tickets are reported as going on sale on Sept. 1, and director Zach Cregger is also slated to participate in a Reddit AMA. The film is directed by Cregger, written with Shay Hatten, and is set to open in theaters on Sept. 18, with Austin Abrams among the cast. Pricing for the bucket is not announced in the reports.
