Multiple reports review recent standout cases on ITV’s “Who Wants to Be a Millionaire,” highlighting contestants who miss out on large prizes after answering difficult questions or triggering game features. The coverage notes that only seven contestants have won the show’s jackpot so far. Alongside the winners, the articles describe how some players are eliminated or drop to lower prize levels when faced with challenging questions, including instances where a “Phone a Friend” lifeline does not resolve the uncertainty in time. One highlighted case involves a contestant missing out on £186,000 after a problem during the “Phone a Friend” option. The reports present these outcomes as examples of how rapidly the game’s difficulty increases, with even small errors leading to significant financial losses. Overall, the sources focus on documented performance results from the program and the specific pressure points—tough question content and the effectiveness of lifelines—that contribute to some contestants ending their runs with far less than the top prize.