Haidilao is expanding its global loyalty efforts using data-led personalization supported by Infobip, according to reports. The partnership focuses on using customer data to tailor loyalty experiences as Haidilao grows across markets.
Both sources frame the move as part of Haidilao’s strategy to improve engagement with loyalty members through more personalized communications. They also highlight Infobip’s role in enabling personalization at scale, linking customer data and messaging systems to deliver targeted experiences.
While both articles align on the core announcement—Haidilao scaling loyalty with Infobip—the available excerpts do not provide detailed numbers or operational specifics. They do not consistently detail timelines, participating regions, or measurable results such as changes in retention or revenue. As presented, the coverage concentrates on the nature of the technology-driven personalization approach rather than performance outcomes.
